John C. Mitchell
President and Managing Principal
John Mitchell is the president and managing principal at Applied Marketing Science (AMS), and leads the firm’s Insights for Innovation practice. He is responsible for client relationship management, business development, client service delivery and thought leadership.
John’s career spans 15 years of market research, marketing strategy, innovation and management consulting. He serves clients across many industries, with specific expertise in high-tech and telecom, software, medical devices, travel and hospitality, and consumer goods. He has led numerous domestic and international research engagements, studying customer opinions in South America, Europe and Asia. John’s work at AMS includes Voice of the Customer studies, QFD, concept development and evaluation, and conjoint analysis. He has also trained and coached hundreds of AMS clients to develop their in-house insight capabilities.
In addition to his AMS experience, John has been a customer insights expert in the marketing and sales practice of McKinsey & Company, and a manager at Innosight, an innovation strategy consulting firm founded by Harvard Business School professor Clayton Christensen. He also led the North America customer insights team for Vistaprint, a global provider of custom printing and small-business marketing solutions. John’s technical expertise includes ethnography, segmentation, market sizing, brand measurement and marketing effectiveness. John is also a RIVA-trained focus group moderator.
Outside of work, John is a skilled carpenter and woodworker. In addition to working in his own shop, John volunteers frequently with Habitat for Humanity of Greater Lowell, to build more affordable housing in Boston’s northwest suburbs. He also leads youth service trips to build and repair rural poverty housing, through the Appalachia Service Project. John is also an adult leader in the Boy Scouts of America, a youth-softball coach and an amateur musician (guitar and voice).
John holds an A.B. in government from Harvard College, and an M.B.A. in management and finance, with Distinction, from New York University’s Leonard N. Stern School of Business.