Applied Marketing Science’s Insights for Innovation Practice applies the Voice of the Customer and other techniques to help companies create innovative products and distinctive customer experiences. From early-stage exploratory research to pre-launch pricing and positioning we deliver actionable Voice of the Customer insights that lead to increased innovation success rates and measurable improvements in customer service and satisfaction. We also help companies turn customer insights into successful product and service innovations through facilitated ideation, concept development, and market simulation. For those companies seeking to develop expertise within their organization, we help clients build their own customer insights capabilities through Voice of the Customer training, coaching, and collaborative project management.
Who We Are
Founded in 1989 by Dr. John Hauser of the MIT Sloan School of Management, we rely upon systematic methods grounded in rigorous academic research and proven in businesses practice for 25 years. Our techniques have a proven record of success in industries involving complex products and service used by professionals, as well as with everyday consumer products and services. Our experienced professionals serve clients in nearly every industry and work extensively in developed and emerging markets.
How We Do It
Our client service makes us truly distinctive. For over 25 years, clients have chosen Applied Marketing Science (AMS) for our ability to understand their business problems and recommend an approach that’s right for them, not merely right for us. Our clients have returned to AMS because we are flexible, easy to work with, and above all, deliver actionable insights that increase innovation success rates and lead to measurable improvements in customer service, satisfaction and purchasing behavior.
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